09, Capability
Paid Advertising
Paid ads that pay for themselves. We build and manage Google and Meta campaigns engineered around cost per lead, so every dollar is accountable to a result you can measure.
→ Every dollar accountable to a lead.
The approach
Why it matters, and
how we do it.
Paid advertising is the fastest way to turn budget into leads, which is exactly why it is so easy to waste money on. The platforms are built to spend your budget whether or not it produces, and most businesses either run ads with no real tracking or hand it to an agency that reports on clicks instead of customers.
We run paid the accountable way. Every campaign is built around a cost per lead, with conversion tracking wired in from day one, landing pages designed to convert the traffic you are paying for, and steady testing of audiences and creative to drive that cost down over time. Google for high-intent search, Meta for demand generation and retargeting, matched to where your buyers actually are.
Paid works best when it is not working alone. The traffic you buy converts better on a fast, well-structured site, and the audiences you build feed your retargeting and email. You get monthly reporting that shows cost per lead and return, not a wall of metrics that hide whether it is working.
What's included
Everything you need,
nothing you don't.
- 01 Account + campaign strategy
- 02 Google Ads management
- 03 Meta (Facebook + Instagram) ads
- 04 Landing pages + conversion tracking
- 05 Audience + creative testing
- 06 Monthly reporting + optimization
How it works
A process built
around outcomes.
Understand
We get clear on your market, your buyer, and the number that actually matters to the business.
Build
We design and ship the work, fast, on-brand, and engineered to convert.
Grow
We measure, refine, and compound. The system gets better the longer it runs.
Common questions
FAQs for Paid Advertising
How much should I spend on paid ads?
Every project is different, so we scope and price to your specific goals instead of a one-size number. The best next step is a quick conversation and a custom quote built around what you need. Request a quote.
Google Ads or Meta Ads, which is right for me?
Google captures people already searching for what you sell, so it is usually best for high-intent service and B2B. Meta is better for demand generation, local awareness, and retargeting. Many businesses run both. We recommend where your budget works hardest.
How fast do paid ads work?
Faster than SEO. Leads can come in the first week, but the first 30 to 60 days are about gathering data and optimizing. Cost per lead drops as the campaigns learn and we tighten targeting and creative.
Do you build the landing pages too?
Yes. Sending paid traffic to a weak page wastes the spend. We build conversion-focused landing pages with tracking wired in, so the clicks you pay for actually turn into leads.
How do you report on results?
Monthly, on the numbers that matter: cost per lead, conversions, and return on ad spend, not just impressions and clicks. You always know what each dollar is producing.
Do I pay for the ad spend separately?
Yes. Ad spend goes directly to Google or Meta and is separate from our management fee. We are transparent about both, and we manage your budget to a cost per lead so the spend is always working, not just running. Because the right number depends on your scale and goals, the best next step is a custom quote: tell us about your project and we will give you an exact figure.
Will I get locked into a long contract?
No. Paid ads should prove themselves in the numbers, not in a contract. We work month to month once campaigns are live, and we are upfront about whether your market and margins make paid worth it before you spend a dollar.
What happens to my campaigns if we stop working together?
You keep them. The ad accounts, campaigns, and data are yours, built in your accounts, not ours. We never hold your advertising hostage to keep you as a client.
Can you fix campaigns another agency set up?
Usually, yes. We audit the existing account, find where budget is leaking, and rebuild the structure, targeting, and tracking. Often the fastest win is cleaning up an account that was never set up to convert.
Do paid ads work for local service businesses?
Often very well. Local Services Ads and well-targeted Google campaigns put you in front of people searching for your service right now, in your area. We match the platform and campaign type to how your local buyers actually search.