2024’s Marketing Tactics for Small Business Success — and What’s on the Horizon for 2025

The toolkit has expanded beyond recognition, but for all the new tech and intriguing platforms, the basics of marketing success remain grounded in what’s real and what resonates.

November 6, 2024

Manufacturing Marketing in 2025: Growth Strategies for Leaders Who Have Enough on Their Plates

November 4, 2024

We're hiring!

Animus Digital is growing, and we’re excited to announce an opportunity to join our team as an Ad Specialist.

October 31, 2024

Top 3 Pitfalls in Small Business AI Marketing — Why DIY Could Be Your Downfall

In today’s world, AI is everywhere. If you read my post yesterday you’ll note I spoke on the fact that many people are “Iffy” on AI. Here in the Midwest that is true.

October 31, 2024

What Should My Business Be Doing with AI in Marketing?

If you’ve been sitting on the fence about integrating AI into your marketing strategy, you’re not the only one.

October 30, 2024

Why the Midwest Struggles with Fractional Marketing and Operations Roles and How That Hurts Their Growth

Fractional CMO services — bringing in an industry leader, or even someone with exemplary experience, on a part-time basis — have already taken off for our Coastal Elite friends.

October 22, 2024

Zero-Party Data: Are you ready for a future in marketing without cookies?

In recent years, the marketing industry has undergone significant changes driven by privacy concerns, changing regulations, and evolving customer expectations.

October 21, 2024

Your Business Needs a GTM Plan — And It Shows.

Businesses often move forward with product launches without a proper Go-To-Market (GTM) plan. The result is predictable: underperformance, missed opportunities, and confusion.

September 21, 2024

3 Learnings from Transforming a 50-Year-Old, 7-Figure Marketing Budget from Traditional to Digital

Companies all grow at their own pace.I’ve found over the years that while you can push your company to grow, you can’t usually force it.

August 1, 2024