Description

In the summer of 2024, we had the privilege of collaborating with AYS Rentals to revamp their online presence through the development of a brand-new website. This project wasn’t just about creating a visually appealing platform; it was about crafting a strategic tool to support their business goals. Our approach began with the creation of a new sitemap, designed with SEO best practices in mind to enhance discoverability and drive organic traffic. This foundational step ensured that the website could attract the right audience and effectively convert visitors into customers. In addition to the technical improvements, we focused on strengthening their web design standards to align with their slightly refreshed brand identity. The updated design not only reflected a modern and professional image but also resonated with their target audience, reinforcing trust and credibility. A key aspect of this project involved leveraging video content to communicate AYS Rentals’ services in a clear, engaging, and digestible manner. We worked closely with their team to develop everything from compelling scripts and on-site shooting plans to polished final concepts. These videos were designed to succinctly explain their offerings, making it easier for customers to understand and appreciate the value AYS Rentals brings to their projects. Throughout the process, we ensured that the website design and content aligned seamlessly with the company's advertising goals. By creating a cohesive strategy that bridged branding, user experience, and targeted messaging, we were able to deliver a platform that supported both immediate engagement and long-term growth. The results speak for themselves. Since launching the new website, AYS Rentals has experienced a noticeable year-over-year decrease in cost per conversion. This improvement not only represents increased efficiency in their marketing efforts but also positions them for sustained growth in a competitive market. It’s a testament to the power of combining thoughtful design with strategic execution, and we’re thrilled to have played a role in advancing their mission.