If you’ve been sitting on the fence about integrating AI into your marketing strategy, you’re not the only one.

I mean heck, if you’re on the fence, you’re further along than half the population that still sees AI as the enemy.

Slapping “AI-powered” on everything won’t cut it, though, you’re business is going to need to prove real value and purpose behind the use of AI in your work.

Honestly, we at Animus Digital us AI in ways that increase our quality, never drive it. So ideally you’d never even know AI was involved because we aim to make it so integrated into our process.

Here are a few ways you can benefit from AI being in the marketing of your business. Let us know if you have any that you’re using!

1. Automate Repetitive Tasks — Cut the Slack, Not the Quality

Why pay people to do things machines can handle? AI can automate customer segmentation, email personalization, chat responses, or lead scoring — tasks that are necessary but tedious. Tools like HubSpot, ActiveCampaign, or even OpenAI’s GPT can take care of this backend work, so your team can focus on strategy and creative.

At Inbound 2024, Hubspot.com’s premier annual marketing leadership conference, they discussed the nature of AI being to take care of the items that human’s really shouldn’t need to think through, so we can spend our mind and energy on higher value items.

Plainly, your audience still craves personal touches, so make sure your team spends time on what really matters: connection and creativity.

2. Hyper-Personalization — Get Creepy (But Not Too Creepy)

AI lets you deliver personalized experiences at scale. It can analyze behavior across platforms, predict buying intent, and deliver content at exactly the right time through email, social, or ads. Ever wonder how Netflix knows what you want to watch before you do? That’s AI-driven personalization.

Now, here’s the catch: Over-personalization can backfire. No one likes to feel stalked by ads. Strike a balance between helpful recommendations and eerie coincidences.

3. Content Creation — The Future is AI-Assisted, Not AI-Only

Yes, AI tools like ChatGPT and Jasper can churn out blog posts, ad copy, and product descriptions in minutes. But great marketing isn’t about just spitting out words — it’s about emotion, storytelling, and relevance. Use AI as an assistant, not a replacement.

AI in copy still tends to have a reading time half of the more original content.

What does this mean?

Write your own content with the help of AI, not the other way around.

Be the editor-in-chief. AI can get you to 80%, but the final 20% — the spark that makes the content resonate — still needs a human touch.

4. Real-Time Analytics — Decisions Now, Not in Six Weeks

AI-powered analytics tools (like Google Analytics 4 or Sprinklr) can digest complex datasets in real-time, offering actionable insights on what’s working — and what’s not — on your campaigns. Forget waiting for next month’s reports. AI equips you to pivot fast, tweak campaigns mid-flight, and make data-driven decisions that give you an edge.

The bonus? Predictive analytics. AI isn’t just about looking at the past — it can forecast trends, suggesting where you should put your budget before your competitors do.

5. Conversational Marketing — AI-Powered, Human-Centered

AI-driven chatbots have leveled up. They’re no longer clunky bots that frustrate your audience; they’re fast, responsive, and integrated into CRMs to deliver seamless experiences. But here’s the twist: they work best when paired with human agents.

Use AI for the routine questions — “What’s your return policy?” — and reserve your humans for high-touch situations. The sweet spot lies in this hybrid approach. Your customers want efficiency and empathy.

AI Is a Tool, Not a Magic Bullet

Let’s be clear: AI isn’t going to save your business if your foundation is shaky. It’s an accelerator, not a fix-it-all solution. You still need to get your messaging, strategy, and customer relationships on point — for instance, does your business have a clear USP and use it in marketing daily?

The businesses winning with AI are the ones treating it as a tool for enhancement, not a replacement. If you leverage AI right, you’ll get time back, cut inefficiencies, and drive more results — all without losing your brand’s soul.

So the real question isn’t “Should I use AI in marketing?” It’s “How can we create more value for our customers using AI starting today?”

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